Use case · AI strategy

We think AI could help. We don't know where to start.

Before you build anything, it helps to know where AI is worth it and where it isn't. A strategy expert looks at how your team works, picks the few ideas worth testing, and tells you whether to buy a tool or build something. Willo matches you with experts who give practical advice, not slide decks.

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Sounds familiar? You are in good company.

Leadership

“The board keeps asking what our AI plan is.”

Ideas

“We have a long list of AI ideas and no way to choose.”

Tools

“We pay for AI tools that nobody really uses.”

Build or buy

“A vendor quoted us for a custom build. Do we even need one?”

From a few lines to a clear brief.

This is the kind of thing a company types into Willo, and the brief that comes out of it.

What the company typed

“We're a 40-person company. Everyone says we should use AI, and the team has a list of ideas. We don't know which ones are worth it, or whether to buy tools or build our own.”

ProblemMany AI ideas and no way to judge which are worth the time and money.

Outcome wantedA short ranked list of two or three ideas, each with a rough scope and a build-or-buy recommendation.

Systems involvedCurrent tools across sales, support and operations, plus the team's list of ideas.

Kind of expertPractical AI strategist who has also built and shipped AI projects.

First call would coverHow work flows today, where time goes, which ideas look strongest, and what a short scoping exercise would include.

Illustrative example — not a client case.

What a good expert does here. Fewer ideas, better ones.

01

Starts with the work, not the tech

They ask where time goes and where mistakes happen. AI ideas come after that, not before.

02

Ranks by value and effort

Each idea gets a rough view of benefit, cost, risk and how ready your data is. Most lists get shorter fast.

03

Answers build or buy

If a ready-made tool does the job, they say so. Custom work is for what a tool can't do.

Before the first call

What to have ready

Your list of ideas, however rough
The main tools each team uses
Where you think the most time goes today
Who makes the decision, and any budget or timing limits

Be honest about

Things to watch

A plan with no small first project tends to stall. Ask for one quick test.
Check what data each idea needs, and whether you are allowed to use it.
Ask the expert about projects they shipped, not only advice they gave.

Questions about AI strategy, answered.

Do we need an AI strategy before we build anything?

Not a long document. But a short scoping step can save money. It helps you avoid building something a ready-made tool already does.

What do we get at the end?

That depends on what you agree with the expert. A practical outcome is a short ranked list of ideas, each with a rough scope and a build-or-buy view.

Will the expert try to sell us a big project?

The first call is short and comes with no commitment. Anything after it is between you and the expert. If you only want advice, say so in your brief.

We are a small company. Is this for us?

Yes. You don't need a big team or a big budget to ask good questions. Mention your size in the brief, and Willo takes it into account when matching.

Related use case

Workflow automation

Often the clearest first project: repetitive back-office steps.

Chatbots and knowledge

Answers from your own documents, for customers or staff.

Connect tools and data

Get your systems sharing data before adding AI on top.

Not sure where AI fits? Start there.

Describe your situation in plain words. A real person reviews the brief, and you get 2–3 matched experts, usually within 3–7 days. The first step is a short call with no commitment. Free for companies.

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